The Australia casino gambling software market is projected to reach US$ 8.14 billion by 2023, growing at a CAGR of 10.4% over the forecast period of 2017-2023. The market is driven by increasing demand for online and mobile gaming platforms, as well as the rise in disposable incomes among consumers. The country is home to many large and renowned casino companies, including Crown Resorts Limited, The Star Entertainment Group Limited, Echo Entertainment Group Limited, and SkyCity Entertainment Group.
Companies that provide software services such as application development, testing, system integration to casino gambling companies are HCL Technologies, PureSoftware, Tata Consultancy Services, and Wipro. The development of gaming software requires heavy investments in resources and capital, which can be a challenge for new entrants looking to enter the market.
The Australia casino gambling software market is segmented into the following categories: by platform, by end-users and geography. Platforms include web, mobile , console and others. End-users are categorized into international players, domestic players and others. Geographically, the market is divided into six regions: New South Wales, Victoria, Queensland, South Australia, Western Australia and Tasmania.
The casino gambling software industry in Australia is highly competitive due to the presence of large internationals such as WMS Gaming, Scientific Games Corporation and International Game Technology. The new entrants in the market are facing tough competition due to well established players like Aristocrat Leisure, Ainsworth Gaming Technology and Novomatic Group of Companies. The competition among the companies is further exacerbated by extensive marketing activities and competitive pricing strategies employed by them.
The increasing popularity of online and mobile gaming platforms globally is expected to drive the growth of the casino gambling software market in Australia over the forecast period. The rising disposable incomes among consumers are also expected to increase demand for casino gambling software in the country. Moreover, advancements in technology such as virtual reality and augmented reality are anticipated to provide further impetus to the market.
|6||Future Outlook of Australia Casino Gambling Software Market 2023|
|7||List of Figures and Tables|